About us
Delicious Display is committed to excellence in visual merchandising.
We are wholesalers to the trade, based in Cape Town, South Africa. Delicious Display specializes in jewellery and fashion display products and we supply a creative selection of tools of the trade to local retailers, event coordinators and decorators. Contact us for an abundance of ideas and display solutions! We are passionate about increasing your sales with show-stopping window displays and effective in-store presentation and we love making it easy and affordable to show and sell.
Meet our team
We love what we do and we do what we love.
Alida Tolken
Alida Tolken has worked in the fashion and jewellery industry for 20 years. She has at least 1 good idea daily, and only occasionally considers rehabilitation from her workaholic ways. She opened her first retail store at age 23 and has extensive experience as a merchandiser and buyer. Her passion for visual merchandising stems from her reluctance to hard-sell. “If you can show it, you can sell it. Visual merchandising means presenting your product in a way that captures your customer’s attention, imagination and desire. If you value your product and your brand and you consciously show this with considered presentation, your customer will follow suit.”
Lee Sheehan
Lee Sheehan dreams up ten ridiculous things before he even wakes up. He has studied in the arts and specialises in storytelling, making him the resident spin doctor. He has worked in coordinating in many different fields and strives to give you the best service possible. “Display is about selling a lifestyle, not just one product. You want your customer to walk away with your whole store and lifetime loyalty to your brand. If you’ve got it, flaunt it!”
Gerard “G” Gordon
Gerard Gordon has more BBM and WhatsApp contacts than anyone we know and he has consistently been voted “best dressed employee of the month” for at least a year. He has worked in warehouse and inventory management for 20 years. Gerard will ensure your goods are accurately and safely packed and dispatched. “Display is key to your business and we’ve got the solution!”
Visit our showroom
We are based in Salt River, Cape Town.
Local customers are welcome to buy directly from our showroom and warehouse in Salt River. Parking is available in Penryn street and we have 24 hour security and a dedicated loading area. Credit and debit card facilities are available. Contact us for directions. We look forward to meeting you!
End of Penryn St
Visit us at SARCDA
We will be exhibiting at SARCDA International in August 2016. Visit us in Hall 4 – dates to be announced!
SARCDA Trade Exhibitions are the premier Toy, Gift and Décor retail exhibitions in South Africa, held annually in August and March at Gallagher Convention Centre, Midrand. Attracting over 600 exciting local and international exhibitors annually and with over 20 000 verified retail buyers attending, SARCDA trade shows give buyers the opportunity to view the latest products available, all at wholesale prices!
Delicious Display is a regular exhibitor at SARCDA and we love this opportunity to meet our customers and introduce our new products. We will be “showing our stuff” again in August 2016 in Hall 4.
If you are visiting SARCDA for the first time, register as a buyer at www.sarcda.co.za to guarantee easy entry.
SARCDA shows are not open to the general public. If you are a trader in fashion (clothing, accessories and jewellery), décor, gifts or toys, then SARCDA is a must-see for you! We encourage our customers to visit SARCDA not just to place orders, but to stay in touch with industry trends and new ideas and to establish networks within your business community. We look forward to seeing you there!
Meet our customers
We’d love to know what you do?
We are wholesalers to the trade and do not supply the general public. We are very happy to supply anyone who already has a business, no matter how small or large or anyone who plans to start a business. While we supply a large variety of retailers, event coordinators and decorators, many of our customers are entrepreneurs operating from home or market traders selling goods in the informal sector. Your business is important to us and we love to hear what you do and how we can help you to display your product, decorate your event, renovate your store, innovate your presentation and create the look that you desire and the sales that you want!
